Imagination`s Variety

As discussed before, we are enjoying our work and it is a pleasure to discover visuals inside of visuals that you wouldn't expect. Especially while working on our very own visual piece, we found dozens of varieties that would be worth making individual artworks out of.

While designing you have to make a lot of creative decisions - even though the overall idea and vision might have been decided from the very beginning. In case of "A fresh imaginative wind" the visual was first composed without the warm lighting of the sun shining into the room. As you can see, the impression is totally different and one could say that this way is indeed an interesting visual too.

But this is just the beginning of a creative journey one can take by working with Photoshop and hundreds of layers of material and tone curves.

By simply changing the overall color balance on a lower layer-level and framing a close-up I found a space-like scene in which butterflies are flying in midst of purple vegetables on which worms are crawling around.

On another occasion everything but the room, earth (with water hose) and lighting-layers were omitted: A mysterious room opens up in front of the viewer - uncertainty and anxiousness may be developing. Or you could feel intrigued and want to go bare foot on the soil to enter the room in the back.

Why is this room unused except for a a layer of earth, a hose and a wine rack? What is to be found in the room next door?

Just by creating a solar tone curve in Photoshop, this psychedelic-looking visual came to be. One might not even understand what the contents is here - but that is the interesting side of this experiment. It leaves a lot of space for interpretation while making reference to visual experiments made in the 60s and 70s.

How about vegetables growing without earth and water?
 
This is a very cool visual in my opinion - the raw and cold feeling of the marble floor stands in contrast with the organic and warm vegetables. It looks like the dream of the young successful worker who is not content with his luxurious, unhealthy modern life. This version includes a former version of the ceiling`s hole, breaking apart in a more forceful way.


The more we leave out of the planned visual, the more can be imagined by the viewer, the more individual, strange ideas and impressions come to be. This is the bliss of working in this digital age with thousands of graphical possibilities.

  Yours, Manuel